Theres two ways to look at it when this kind of crap goes down. The first is that Sports Illustrated, like ESPN, does a really marvelous job undercutting its truly great hockey coverage(mostly online, courtesy of the great Alex Prewitt) with poor editorial decisions around its brand. Like when a P.K. Subban cover story was deemed proper for Canada but not for the United States , with the U.S. cover instead dedicated to a running back who is out of the League and played a total of 16 games in the NFL, but happened to be a Patriot at the time. Its like leaving hockey out of a year-end video: Oversight through pandering, rather than fulfilling journalistic duty. But the other way to look at it is that the NHL, for all of its white flame solution hemsida billion-dollar rights deals and brand expansion and marketing stunts, still isnt seen as vital or memorable to the decision-makers and gate-keepers in professional sports media. That goes for a Sports Illustrated video, a SportsCenter highlights rundown, the real estate in many newspapers sports sections across the U.S. and this very website, which found room for Hulk Hogan and Caitlyn Jenner in its goofy sports bracket but not an American hockey player. So while Sports Illustrated should be rightfully pilloried for leaving news that was good enough for its cover out of its year-end video retrospective, its also appropriate for hockey fans to ask why, in fact, that did happen.
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