This.eant moving away from heavy reliance on term density and instead a more holistic process for scoring semantic signals. 11 Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. And the links “carry through”, such that website C, even though it only has one inbound link, has an inbound link from a highly popular site B while site E does not. There's a good chance we can help. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Some CEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. 25 Patents related to search engines can provide information to better understand search engines. 26 In 2005, goggle began personalizing search results for each user. According to industry analyst Danny Sullivan, the phrase “search engine optimization” probably came into use in 1997. Or, if you'd like for us to give you a proposal right now, simply fill out our form here . fa icon”plus-square” “My website design is bad and I need guidance.” Meta tags provide a guide to each page's content. Black hat CEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception.